PRIVACY POLICY FOR MakeupYourSelf.dk

EFFECTIVE DATE: March 12, 2026

This Privacy Policy describes how MakeupYourself ApS (“we”, “us” or “our”) collects, uses and shares your personal information when you visit makeupyourself.dk (the “Site”). We are committed to protecting your personal data and your right to privacy in accordance with the General Data Protection Regulation (GDPR).

INFORMATION WE COLLECT

We collect personal data that you voluntarily provide to us when you express an interest in obtaining information about us or our services. The personal data we collect includes the following:

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• First name and surname
• E-mail address

HOW WE USE YOUR INFORMATION AND LEGAL BASIS

We use personal data collected through our site for the business purposes described below. We only process your personal data when we have a valid legal basis to do so:

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• To communicate with you: We may use your information to respond to your inquiries and send administrative information.
• To send email marketing: If you sign up, we may send you emails regarding our news and updates. This is managed through MailerLite.
• To analyze and improve our site: We use analytics tools to understand how users interact with our website in order to improve the user experience.

We do not display ads, nor do we use remarketing services. In addition, we do not sell products or services directly on the site and do not collect any payment information.

RETENTION OF YOUR INFORMATION

We will only retain your personal data for as long as is necessary to fulfill the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by applicable law.

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• Information for email marketing is stored until you withdraw your consent (unsubscribe).
• Data related to general inquiries are routinely deleted once the dialogue has ended and the purpose has been fulfilled.
• Analytical data is stored in accordance with the timeframes specified in our cookie policy (typically for up to 14 months).

THIRD PARTY SERVICE PROVIDERS AND INTERNATIONAL TRANSFERS

We may share your data with third-party providers who perform services for us and require access to such information. These include:

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• Analysis: We use Google Analytics and Microsoft Clarity to track website traffic and user behavior. You can read Microsoft's privacy statement at https://www.microsoft.com/en-gb/privacy/privacystatement
• Email Marketing: We use MailerLite to manage our list of email subscribers and send emails. You can read MailerLite's privacy policy at https://www.mailerlite.com/legal/privacy-policy
• Booking: We use Fresto to manage the booking of makeup stations, sessions, events and gift card purchases.

YOUR GDPR DATA PROTECTION RIGHTS

If you are a resident of the European Economic Area (EEA), you have specific data protection rights. MakeupYourself ApS strives to take reasonable steps to allow you to correct, modify, delete or restrict the use of your personal data. Your rights include:

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• Right of access: You can request copies of your personal data.
• Right of rectification: You can request that we correct information that you believe is inaccurate or complete information that you believe is incomplete.
• The right to erasure (“the right to be forgotten”): You can request that we delete your personal data under certain conditions.
• Right to restriction of processing: You can request that we restrict the processing of your personal data under certain conditions.
• Right to object to processing: You can object to our processing of your personal data under certain conditions.
• Right to data portability: You can request that we transfer the data we have collected to another organisation or directly to you under certain conditions.
• Right to withdraw consent: You have the right to withdraw your consent at any time, where we have relied on your consent to process your personal data. This does not affect the legality of the processing based on consent prior to withdrawal.
• Right to appeal: If you believe that our processing of your personal data violates data protection legislation, you have the right to lodge a complaint with the national supervisory authority. In Denmark, this is the Danish Data Protection Authority, which you can contact via www.datatilsynet.dk.

CHILDREN'S PRIVACY

We do not knowingly collect personally identifiable information from children under the age of 13. If you are a parent or guardian and you are aware that your child has provided us with personal data, please contact us so that we can take the necessary measures to remove this data.

CONTACT US

If you have any questions or comments about this Privacy Policy, or if you wish to exercise your GDPR rights, please contact us by email at:

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hej@makeupyourself.dk

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Our physical address is:

MakeupYourself ApS
Farvergade 17, st.tv.
1463 Copenhagen K
Denmark

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